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Disclaimer: I’m a learner at CXL Institute. In this post I will talk about the Digital Analytics Minidegree. It’s an in-depth program that can lead you from beginner to Digital analyst in 3 or more months. All courses are taught by world class instructors recognized for what they are doing in those specific fields.

BigQuery is a petabyte-scale analytics data warehouse that you can use to run SQL queries over vast amounts of data in near real-time.

Google BigQuery is naturally connected to Google Analytics and other Google tools. It helps if you are a Google tools user. …


Google’s version of Tableau

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Today I’m doing a review of Google Data Studio course on CXL Institute. It’s divided in 12 chapter and taught by Michele KISS, a well-known Digital analyst.

GDS is a web based free data visualization product connected to a lot of different data sources. It natively connects to a lot of Google data sources, but it also connects to other data sources.

If you are a GA user, you can build your reports with it without the need of GDS. …


Helping other with problems so that you can master any topic

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This is the only course by Simo Ahava in this Digital Analytics Minidegree. Even if I regularly read its posts, following this course really show me who he is: a real Master

You know the references to these stars in sports, Michael Jordan, Mohamed Ali, Lionel Messi, Cristiano Ronaldo, Michael Fred Phelps… When it comes to GTM and GA, put Simo Ahava in the same category.

Before going through the chapters of this course, I’m going to ask you to go and learn the basics of JavaScript or any…


JavaScript is an essential skill for any Digital analyst.

Photo by Tamara Gak on Unsplash

Before taking this course, make sure that you understand GTM and are comfortable with the basics of GTM for Beginners course.

Use intermediate-level GTM knowledge for greater data governance and control over tag management.

This training program will give you

  • Greater data governance and control over your tag management.
  • Knowledge of underutilized and super powerful GTM features.
  • A thorough QA process and ways to speed up your changes and implementations across teams.

Course summary

1. Intermediate GTM Intro

2. Tracking Engagement: Advanced Video Tracking

3. Tracking Engagement: Page Elements

4. Tracking…


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This is a course in my Digital Analytics Minidegree from CXL Institute. After taking this course I realize that Excel and Sheet is a crucial topic to master as an analyst. This course is by Fred Pike an Experienced presenter, teacher, and blogger on GA, GA4, and GTM topics and a Guitarist and five-string banjoist.

This course objective is to teach to Find actionable marketing insights using Excel and Google Sheets. As it’s a pratical course, we use Google search Console and Google Analytics data exported through add-ons.

Summary:

GSC — Sort and Filter

SUM — Variations

COUNT — Variations


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INTERMEDIATE GOOGLE ANALYTICS

This course is taught by Chris Mercer. “Chris “Mercer” Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more. “

Présentation tirée du site https://measurementmarketing.io/

Summary:

  • Clean Data: Filtering Out SPAM
  • Clean Data: Removing Internal Hits
  • Clean Data: Cross-Domain Tracking
  • Finding Answers: Funnel Tracking
  • Finding Answers: Segments — Part 1
  • Finding…

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This is another review of CXL institute course. This one is about Intermediate Google Analytics and Chris Mercer co-founder at MeasurementMarketing.io is the teacher.

This course covers more intermediate levels of Google Analytics, more specific things that you can do to get even more insights from any Google Analytics implementations.

Before taking this course you might be comfortable with basic concepts:

1. Google Analytics Goals, filters, views (backup, production…), reports

2. Google Tag Manager: because GA and GTM work hand in hand, having a basic understanding will help you in this lesson)

COURSE PROGRAM

This is a 16-class program 5h…


Photo by Christina @ wocintechchat.com on Unsplash

Disclaimer: I’m a learner at CXL Institute. In this post I will talk about the Digital Analytics Minidegree. It’s an in-depth program that can lead you from beginner to Digital analyst in 3 or more months. All courses are taught by world class instructors recognized for what they are doing in those specific fields.

If you use Google Tag Manager (GTM), you can collect data more easily than you would do by only using your analytical platforms tags. In fact, GTM can collect and distribute all the data he collects to any connected platform. Your website/mobile app will remain as…


Photo by afiq fatah on Unsplash

I’m student at CXL Institute and for this Minidegree, I have to write and post a weekly review of what I learned. Today I will talk about GOOGLE TAG MANAGER.

INTRODUCTION

If we go back in time, adding tracking script to any website was a hard and risky task. In fact, you need to be a technical person or have someone to do it for you and you could break your website with the tracking code. GTM was create to help any person owning a website to add and manage tracking scripts with ease.


A journey in Google Analytics aka Universal Analytics

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This week was dedicated to Google Analytics and I think this will be the same for those 2 to come. GA beginner level is the first episode of the trilogy: beginner — intermediate — advanced. This new CXL Institute course by Chris Mercer will teach to Start using Google Analytics data to improve product, marketing, and strategy decisions. As we are in may 2021, I must tell you that I’m not talking about GA4 but Universal Analytics.
Although GA4, the new version is already out, this course on the legacy version is…

Arsene Zounon

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